Features

In-email sharing made easy

Our Social Sharing feature makes it super easy for you to share your email marketing on Twitter and Facebook and then see a report of the results.

The easiest way for your subscribers to share your email is by adding a “Tweet” or “Like” button to your email marketing campaign. Then with a couple of clicks any subscriber can share your email with their friends or followers.

To do this, we’ve added two tags that you can easily add to your existing email marketing designs.

Add a “Like” button to your campaign

Just add the following tag anywhere in your email marketing design and we’ll instantly turn that into a working Facebook “Like” button.

<fblike></fblike> turns into

When your subscriber clicks on this button in their email, we’ll load a lightbox where they can “Like” your email marketing and see which of their friends have also liked it.

If you don’t want to use the standard “Like” button, just add your own text or image between the tag and we’ll turn that word or image into a link that, when clicked, loads the lightbox like the one above.

Add a tweet button to your campaign

Let your subscribers tweet about your email marketing using the tag below.

<tweet></tweet> turns into

If your subscriber is a Twitter user, clicking that button takes them straight to a compose window with the tweet pre-populated with your campaign subject and a shortened URL linking to the web version.

Just like the Facebook Like tag, you can add your own text or images between the <tweet></tweet> tags and that will be used instead of the default tweet button, giving you complete design flexibility.

Get the word out from within Captivate Mail

Our social tags aren’t the only way to get the word out about your latest email marketing campaign. You can also share them yourselves right from Captivate Mail. The report for every email you’ve ever sent includes a “Share” button in the top right corner. Here is how it looks:

Clicking the “Share button” will open the modal popup above, where you can share on Twitter or Facebook with a single click.

Whenever that URL is mentioned on Twitter or “Liked” on Facebook, we’ll track the results for you. You and your subscribers can share your email marketing campaign any way you like and we’ll handle the rest.

Real-time reporting to bring it all together

While there are lots of different ways to share your email marketing, we bring it all together with the Social Sharing report. This includes who tweeted about your campaign, who liked it on Facebook and who forwarded your email on to friends. Basically, whenever anyone shares your campaign, we’ll show you who it was and how they did it.

The report is broken up into two parts. Up top we’ve got a summary of the activity so far across Twitter, Facebook and email forwards.

Below that is a real-time list that pulls all of this together into a single activity stream. See what people are saying about your email marketing on Twitter, who’s sharing on Facebook and which subscribers have forwarded it to their friends.

For each subscriber that tweets, we’ll show you their Twitter avatar and a link to the tweet in question. We also link to the subscriber snapshot and display a gravatar if available for anyone who “Likes” your campaign or forwards it on to friends.